An Ethiopian Family's Journey of Entrepreneurship in the US: A Story of Determination, Resourcefulness,...

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Yoni Medhin

An Ethiopian Family's Journey of Entrepreneurship in the US

A Story of Determination, Resourcefulness, and Faith

Yoni Medhin

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English

Lived Places Publishing
28 February 2024

Biography: business & industry; Social & cultural anthropology; Entrepreneurship

Series: The Emergent Entrepreneur

What does it take to become a successful entrepreneur in the US?

Through reflective narrative, Yoni Medhin documents his father's traumatic upbringing in war-torn Ethiopia, and escape to the US. Medhin tells the inspirational story of his discovery of personal validation and purpose at the Colorado School of Mines, and how he established his first business, Grain4Grain.

This book explores the successes and challenges Yoni and his co-founder faced in establishing their business, from discovering the necessary technology, to making a critical pivot during the covid pandemic, to closing the business and consolidating their learnings for future ventures. It details the development of Yoni's family's entrepreneurship, from barely making ends meet to launching successful health care services, real estate, and businesses.

A story of family, community, and identity, this book is ideal reading for students of Entrepreneurship and Business studies, Sociology, Migration, and Forced Migration Studies.

By: Yoni Medhin
Imprint: Lived Places Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 9mm
Weight: 236g
ISBN: 9781915734266
ISBN 10: 1915734266
Series: The Emergent Entrepreneur
Pages: 170
Publication Date: 28 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Yoni Medhin is the Founder and CEO of Grain4Grain, an upcycling firm that uses innovative technologies to convert food manufacturing by-products into functional, healthy, and sustainable ingredients.