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Our search has the following Google-type functionality:
+ (addition symbol)
If you use '+' at the start of a word, that word will be present in the search results.
eg. Harry +Potter
Search results will contain 'Potter'.
- (minus symbol)
If you use '-' at the start of a word, that word will be absent in the search results.
eg. Harry -Potter
Search results will not contain 'Potter'.
AND
If you use 'AND' between 2 words, then both those words will be present in the search results.
eg. Harry AND Potter
Search results will contain both 'Harry' and 'Potter'.
OR
If you use 'OR' between 2 words, then either or both of those words will be present in the search results.
eg. 'Harry OR Potter'
Search results will contain just 'Harry', or just 'Potter', or both 'Harry' and 'Potter'.
NOT
If you use 'NOT' before a word, that word will be absent in the search results. (This is the same as using the minus symbol).
eg. 'Harry NOT Potter'
Search results will not contain 'Potter'.
" " (double quotation marks)
If you use double quotation marks around words, those words will be present in that order.
eg. "Harry Potter"
Search results will contain 'Harry Potter', but not 'Potter Harry'.
* (asterisk)
If you use '*' in a word, it performs a wildcard search, as it signifies any number of characters. (Searches cannot start with a wildcard).
eg. 'Pot*er'
Search results will contain words starting with 'Pot' and ending in 'er', such as 'Potter'.
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Traditional Chinese edition of Africa Rising: How 900 Million African Consumers Offer More Than You Think. Africa is rising as the next economic powerhouse. Mahajan is a winner of Charles Coolidge Parlin Marketing Research Award, who has dedicated his professional life to discovering emerging market. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.
By: Vijay Mahajan
Imprint: Prentice Hall
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm
ISBN:
9780132763561
ISBN 10: 0132763567
Pages: 288
Publication Date: April 2012
Audience: Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available
This item is available from one of our suppliers. We will order it and ship it to you upon arrival.
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