A Guide to Executing Film Content

What Every Advertiser Needs To Know

Caroline Reed

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English

Creed Consulting Services L.L.C.
01 May 2023

Encyclopaedias & reference works; Education; Business & management

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including but not limited to television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions. The process of executing creative content is often fast-paced, has its ups and downs, and even the best-laid plans can go awry. Knowing how to navigate the process increases the chances for success. There are three cornerstones of the film production process:

COLLABORATION: First, there must be collaborative planning before production begins and throughout the process. ALIGNMENT: Second, all parties must be aligned to ensure that every piece of content to be executed embodies the approved creative strategy. ACCOUNTABILITY: Third, all parties must understand the ins and outs of the production process, which includes what needs to happen when and the subsequent implications that can hinder the process. This book will guide advertisers on how to manage and function as a cohesive unit with agency partners during the production process.

By: Caroline Reed
Imprint: Creed Consulting Services L.L.C.
Edition: Large type / large print edition
Dimensions: Height: 279mm, Width: 216mm, Spine: 3mm
Weight: 145g
ISBN: 9781631839764
ISBN 10: 1631839764
Pages: 38
Publication Date: 01 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Caroline is a veteran in the Marketing Industry. She spent 25+ years leading award winning creative executions and has worked with world renowned creative teams across all brands for The Coca-Cola Company.Caroline also led marketing productivity initiatives and is an expert at operational effectiveness; bring teams together toward common goals.She has a passion for mentoring and inspiring others. She currently consults for multiple global Fortune500 companies.Caroline holds a B.A. in Psychology from Georgia State University and an M.A. in Broadcast Design from Savannah College of Art and Design.

Reviews for A Guide to Executing Film Content: What Every Advertiser Needs To Know

"""Caroline is collaborative, trustworthy, sharp, highly knowledgeable across all production and creative fronts, an extremely tough negotiator (you want this during production!), and possesses a very strong creative eye."" Scott Hargrove, CMO, California Pizza Kitchen ""Caroline is a great partner in leading the execution of best in class integrated marketing content of the highest production value at the lowest cost."" Pio Schunker, CMO, Eargo ""Caroline brings a wealth of knowledge to the table when it comes to executing a creative idea in the most cost-effective way."" Katie Bayne, President & Founder, Bayne Advisors"