In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
By:
Jane Yin Bolander Imprint: Blurb Dimensions:
Height: 203mm,
Width: 127mm,
Spine: 4mm
Weight: 73g ISBN:9781389680014 ISBN 10: 1389680010 Pages: 66 Publication Date:26 April 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active