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Economics & Business

Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee ,  Erik Brynjolfsson

$40.95
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives.

McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
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Blind Spots: How to uncover and attract the fastest emerging economy

Blind Spots: How to uncover and attract the fastest emerging economy

R. J. Brideson

$27.95
Are you ready for the next global economic disruption?

Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – twice over and continues to rise.

Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets.

This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action.

Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you.

Brideson will show you how to:

    * Single out a competitive advantage in a volatile, slow-growth market.
    * Bridge the gap between gender nuance and commercial gain.
    * Leverage authentic insights into a long-term, loyal relationship.

In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. Blind Spots provides the framework and critical shift in perspective for making it in the new economy of women.
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Makers And Takers: How Wall Street Destroyed Main Street

Makers And Takers: How Wall Street Destroyed Main Street

Rana Foroohar

$31.95
Eight years on from the biggest market meltdown since the Great Depression, the key lessons of the crisis of 2008 still remain unlearned-and our financial system is just as vulnerable as ever. Many of us know that our government failed to fix the banking system after the subprime mortgage crisis. But what few of us realize is how the misguided financial practices and philosophies that nearly toppled the global financial system have come to infiltrate ALL American businesses,  putting us on a collision course for another cataclysmic meltdown.

Drawing on in-depth reporting and exclusive interviews at the highest rungs of Wall Street and Washington, Time assistant managing editor and economic columnist Rana Foroohar shows how the "financialization of America" - the trend by which finance and its way of thinking have come to reign supreme - is perpetuating Wall Street's reign over Main Street, widening the gap between rich and poor, and threatening the future of the American Dream.
Policy makers get caught up in the details of regulating "Too Big To Fail" banks, but the problems in our market system go much broader and deeper than that. Consider that:

· Thanks to 40 years of policy changes and bad decisions, only about 15 % of all the money in our market system actually ends up in the real economy - the rest stays within the closed loop of finance itself.
· The financial sector takes a quarter of all corporate profits in this country while creating only 4 % of American jobs.
· The tax code continues to favor debt over equity, making it easier for companies to hoard cash overseas rather than reinvest it on our shores.
· Our biggest and most profitable corporations are investing more money in stock buybacks than in research and innovation.
· And, still, the majority of the financial regulations promised after the 2008 meltdown have yet come to pass, thanks to cozy relationship between our lawmakers and the country's wealthiest financiers.      

Exploring these forces, which have have led American businesses to favor balancing-sheet engineering over the actual kind and the pursuit of short-term corporate profits over job creation, Foroohar shows how financialization has so gravely harmed our society, and why reversing this trend is of grave importance to us all. Through colorful stories of both "Takers" and "Makers," she'll reveal how we change the system for a better and more sustainable shared economic future.

- Inc.com - The 7 Books That Explain 2016
- Financial Times/McKinsey - Shortlisted for the Business Book of the Year Award 2016
- 800 CEO Read - Longlisted for Business Book of the Year Award 2016
- Financial Times - Best Books of 2016: Economics
- The Atlantic - Best Business Books for Summer 2016
- Success.com - #16 on list of 41 Books to Motivate You to Be Your Best Self
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The Anatomy Of Inequality: Its Social and Economic Origins - and Solutions

The Anatomy Of Inequality: Its Social and Economic Origins - and Solutions

Per Molander

$27.99
So begins this new approach to the greatest social ill of our time, and nearly every other era. From a country with one of the world's lowest rates of income and social imbalance, award-winning Swedish analyst Per Molander's book changes the conversation about the causes and effects of inequality. Molander addresses the obvious questions that other pundits often avoid-including why the wealthiest countries, such as the United States, have the greatest incidences of inequality. Drawing from anthropology, statistics, references to literature, and political science, Molander looks at his subject across various political and ideological systems to examine policies that have created more just societies, and demonstrate how we can enact similar changes in the name of equality. In doing so, he presents a persuasive and moving case that humankind is much greater than the inequalities it has created.From the Hardcover edition.
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The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War

The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War

Robert J. Gordon

$46.95
In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, motor vehicles, air travel, and television transformed households and workplaces. But has that era of unprecedented growth come to an end? Weaving together a vivid narrative, historical anecdotes, and economic analysis, The Rise and Fall of American Growth challenges the view that economic growth will continue unabated, and demonstrates that the life-altering scale of innovations between 1870 and 1970 cannot be repeated. Gordon contends that the nation's productivity growth will be further held back by the headwinds of rising inequality, stagnating education, an aging population, and the rising debt of college students and the federal government, and that we must find new solutions. A critical voice in the most pressing debates of our time, The Rise and Fall of American Growth is at once a tribute to a century of radical change and a harbinger of tougher times to come.
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The Ascendancy of Finance

The Ascendancy of Finance

Joseph Vogl ,  Simon Garnett

$37.95
The global financial crisis of 2008 ushered in a system of informal decision-making in the grey zone between economics and politics. Legitimized by a rhetoric of emergency, ad hoc bodies have usurped democratically elected governments. In line with the neoliberal credo, the recent crisis has been used to realize the politically impossible and to re-align executive power with the interests of the finance industry.

In this important book, Joseph Vogl offers a much longer perspective on these developments, showing how the dynamics of modern finance capitalism have always rested on a complex and constantly evolving relationship between private creditors and the state. Combining historical and theoretical analysis, Vogl argues that over the last three centuries, finance has become a "fourth estate," marked by the systematic interconnection of treasury and finance, of political and private economic interests.

Against this historical background, Vogl explores the latest phase in the financialization of government, namely the dramatic transfer of power from states to markets in the latter half of the 20th century. From the liberalization of credit and capital markets to the privatization of social security, he shows how policy has actively enabled a restructuring of the economy around the financial sector. Political systems are "imprisoned" by the regime of finance, while the corporate model suffuses society, enclosing populations in the production of financial capital.

The Ascendancy of Finance provides valuable and unsettling insight into the genesis of modern power and where it truly resides.
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Money Changes Everything: How Finance Made Civilization Possible

Money Changes Everything: How Finance Made Civilization Possible

William N. Goetzmann

$37.95
In the aftermath of recent financial crises, it's easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks.

In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite-that the development of finance has made the growth of civilizations possible. Goetzmann explains that finance is a time machine, a technology that allows us to move value forward and backward through time; and that this innovation has changed the very way we think about and plan for the future. He shows how finance was present at key moments in history: driving the invention of writing in ancient Mesopotamia, spurring the classical civilizations of Greece and Rome to become great empires, determining the rise and fall of dynasties in imperial China, and underwriting the trade expeditions that led Europeans to the New World. He also demonstrates how the apparatus we associate with a modern economy-stock markets, lines of credit, complex financial products, and international trade-were repeatedly developed, forgotten, and reinvented over the course of human history.

Exploring the critical role of finance over the millennia, and around the world, Goetzmann details how wondrous financial technologies and institutions-money, bonds, banks, corporations, and more-have helped urban centers to expand and cultures to flourish. And it's not done reshaping our lives, as Goetzmann considers the challenges we face in the future, such as how to use the power of finance to care for an aging and expanding population.

Money Changes Everything presents a fascinating look into the way that finance has steered the course of history.
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The Rise and Fall of Nations: Ten Rules of Change in the Post-Crisis World

The Rise and Fall of Nations: Ten Rules of Change in the Post-Crisis World

Ruchir Sharma

$24.99
The crisis of 2008 ended the illusion of a golden era in which many people imagined that prosperity and political calm would continue to spread indefinitely. In a world now racked by slowing growth and mounting unrest, how can we discern which nations will thrive and which will fail? Shaped by prize-winning author Ruchir Sharma's twenty-five years travelling the world, The Rise and Fall of Nations rethinks economics as a practical art. By narrowing down the thousands of factors that can shape a country's future, it spells out ten clear rules for identifying the next big winners and losers in the global economy.
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Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek

$35.00
Simon Sinek's recent video on 'The Millennial Question' went viral with over 180 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time.With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
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Marketing For Dummies

Marketing For Dummies

Jeanette Thomas McMurtry ,  Consumer Dummies

$38.95
The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

    * Turn web visibility into real-world traffic and sales
    * Reach the right people at the right time
    * Develop a cohesive marketing plan for any budget
    * Source locally, market dynamically, and connect with your community

Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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Beta: Quiet Girls Can Run the World

Beta: Quiet Girls Can Run the World

Rebecca Holman

$32.99
Embrace your inner Beta and get ahead - on your own terms.

What does success look like? 5AM conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing Alpha? The dogmatist who rules with an iron fist?

The reality is far more nuanced. Yet women are still reduced to Alpha boss, or the Beta secretary or assistant but when 47% of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner Beta and be a success on your own terms?

It's an important question because the world is changing, fast. Successful companies need people who can lead with emotional intelligence, be flexible to new ideas and adapt their plans when required, leaving their ego at the door. The Beta woman's time is now.

Beta celebrates the collaborators, the pragmatists, and the people who believe that being nice works and getting your own way isn't always the most important thing. It is a call-to-arms that explores the unsung workforce of Beta women who are being great bosses, great leaders and are still living their own lives: having relationships, making time for friends, having families. Beta inspires confidence and will help you in the workplace.

Fully researched and rich with interviews, anecdotes and case studies, Beta will be a smart and entertaining read that really explores the role of women in the workplace today.
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More Important Than Money: an Entrepreneur's Team

More Important Than Money: an Entrepreneur's Team

Robert Kiyosaki ,  Kim Kiyosaki ,  Ken McElroy ,  Blair Singer

$28.99
Many people have million-dollar ideas. They're confident that their new product or service or innovation will make them rich and that all their dreams will come true. The problem is: Most people don't know how to turn their million-dollar idea into millions of dollars.According to many social scientists, the most important thing in life is a person's social and professional network. In other words, the people around us-our associates, our team, our friends. The people we surround ourselves with-and the people we go to for advice and guidance-can mean the difference between success and failure. And as he taught in Rich Dad Poor Dad, if the people around you have a poor person's mindset, it's likely that you'll be, or stay, poor. Your team, in life and in business, will determine if your million-dollar idea will give you a million-dollar payday.In More Important Than Money, Robert teams up with his most trusted advisors, who contribute not only chapters on the strengths and talents they bring to the team, but offer candid and insightful individual profiles and excerpts from each of the 14 Rich Dad Advisor Series books. Readers will meet all of Robert's 'Rich Dad Advisors' and learn why they are among his most valuable assets.
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Laptops for Seniors in Easy Steps - Windows 10 Creators

Laptops for Seniors in Easy Steps - Windows 10 Creators

Nick Vandome

$22.99
Laptops have often been seen as the domain mainly of students and businessmen. However, they are also an excellent option for senior users: their mobility means that they can be used in any location and with the advent of wireless technology they can be used in a variety of public places to surf the Web or keep in touch with family and friends. Laptops for Seniors in easy steps is updated to cover the Windows 10 Creators Update edition (releasing April 2017), and shows how these portable computers are ideal for seniors.

Laptops for Seniors in easy steps Windows 10 Creators Update edition, shows how to:

    * Choose the right laptop for you, use and personalize the Windows interface to suit you
    * Find, download and explore apps for having fun as well as for functional tasks
    * Get connected and enjoy Microsoft Edge, Microsofts web browser
    * Master Cortana and Windows 10 essentials
    * Share your laptop without compromising privacy
    * Use your laptop to make travel easy and keep your folks at home updated on your adventure
    * Learn to troubleshoot common problems and keep your laptop working in tiptop condition
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