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Educating the Consumer-citizen
A History of the Marriage of Schools,...
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Sex in Advertising
Perspectives on the Erotic Appeal...
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Persuasive Imagery
A Consumer Response Perspective...
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Advertising Myths
The Strange Half-Lives of Images...
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Sex in Advertising
Perspectives on the Erotic Appeal...
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Shoveling Smoke
Advertising and Globalization in...
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The Business of Event Planning
Behind-the-Scenes Secrets of Successful...
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Educating the Consumer-citizen
A History of the Marriage of Schools,...
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Brought to You By
Postwar Television Advertising and...
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Buying and Believing
Sri Lankan Advertising and Consumers...
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Buying and Believing
Sri Lankan Advertising and Consumers...
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Lead Us Into Temptation
The Triumph of American Materialism...
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A General Theory of Competition...
Resources, Competences, Productivity,...
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The Pilgrimage to Compostela in...
A Book of Essays
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The Advertising Business
Operations, Creativity, Media Planning,...
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Living Up to the Ads
Gender Fictions of the 1920s
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Lead Us Into Temptation
The Triumph of American Materialism...
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Breaking Up America
Advertisers and the New Media World...
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How Advertising Works
The Role of Research
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Conflicting Accounts
The Creation and Crash of the Saatchi...
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The Conquest of Cool
Business Culture, Counterculture,...
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