Zone to Win

For any company, regardless of size or industry, Zone to Win is the playbook for succeeding in today's disruptive, connected, fast-paced business world. --Marc Benioff, CEO, Salesforce [ZONE TO WIN creates] a fresh way of looking at companies with large portfolios. [It provides] a practical way to measure different business lines based on different yet equally important criteria. In the end they help keep the focus on innovation, which is the ultimate goal. --Michael DeCesare, CEO, Forescout With this book, Geoffrey Moore continues to lead us all through ever-changing times. He not only inspires, he creates a new sense of possibility by providing the frameworks, tools, and lingua-franca we need to organize and manage our products and our company. His work has changed the game of changing the game! --Gary Kovacs, CEO, AVG Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today's competitive, disruptive business environment. Zone to Win is a valuable playbook for prioritizing and allocating resources with the aim of exceptionally high growth. --Satya Nadella, CEO, Microsoft Whether you are looking to catch the next wave or keep it from catching you, you must read this book! --Dominic Orr, CEO, Aruba Networks ZONE TO WIN uses crystal clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business. --Lip-Bu Tan, President and CEO, Cadence Design Systems I consider Geoffrey a friend, colleague, but most of all, someone to challenge my thinking. His name is synonymous with innovation, and with ZONE TO WIN he has done it again: inspiring us to rethink the fundamental relationship between technology disruption, business strategy and how to look across a portfolio and come to sound execution plans. This is a must-read for leaders everywhere who are continually challenged to turn unpredictable change into business opportunity. --Pat Gelsinger, CEO, VMware ZONE TO WIN helped my team and I frame the transition from an early start-up to a real player in the global landscape. Geoffrey places your urgent priorities into a clear context that helps you make the right tradeoffs at the right time! --Rob Tarkoff, CEO, Lithium We are indeed living in a world of unprecedented pace and disruption and ZONE TO WIN: ORGANIZING TO COMPETE IN AN AGE OF DISRUPTION is a must-read for the senior management team before any management retreat in advance of the strategic planning cycle. --George Conrades, Chairman, Akamai Technologies Geoffrey has done it again with ZONE TO WIN by developing a clear playbook on how to manage the inherent conflict between driving near-term revenue and investing in future opportunity. It is a must-read for any technology CEO who is balancing where to play offense or defense. --Steve Smith, CEO, Equinix