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Zenobia. The Curious Book of Business. A Tale of Triumph Over Yes-Men, Cynics, Hedgers, and Other Corporate Killjoys

Matthew Emmens Beth Kephart

$39.99

Hardback

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English
Berrett Koehler
01 January 2018
"Zenobia is a former industry giant bedeviled by paralyzing hierarchies, grossly inadequate communications, and distrust. It is a broken place, a fortress doomed to collapse upon itself.

Enter Moira, a young woman responding to a cryptic help wanted ad that asks her to report to room 133A - but there are no directions, no sign of the room, and nobody seems inclined to help her find it. As she moves through the Zenobian maze, Moira makes some surprising discoveries about the power of teamwork and the qualities that define true leaders. Her story is interwoven with that of a long-time Zenobia employee named Gallagher, who watches and comments as Moira tries to find the ever-elusive room 133A.

Zenobia reminds us that imagination is one of the most powerful, and most overlooked, elements of business success. Like Moira, those who succeed see what is not yet there, keep faith in their vision, take risks to achieve it, and inspire others to join them. This unusual book will move readers to take a fresh and fearless look at their own organizations and to remember that leadership is not determined by title or position. Rather, as the want ad Moira answers puts it, ""Creative persistence a prerequisite. A desire for the extraordinary an absolute must."""

By:   ,
Imprint:   Berrett Koehler
Country of Publication:   United States
Dimensions:   Height: 224mm,  Width: 148mm,  Spine: 15mm
Weight:   306g
ISBN:   9781576754788
ISBN 10:   1576754782
Pages:   144
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Matthew Emmens began his career in international pharmaceuticals with Merck & Co, Inc. in 1974. There he held a wide range of sales, marketing, and administrative positions before volunteering in 1992 to help establish Astra Merck, the joint venture between Merck and Astra AB of Sweden. Emmens is also a leader who is recognized for his ability to mentor younger workers, as is attested to by his being named, in 2006, the Honorable Mentor by the HBA. He lives in Philadelphia, PA. Beth Kephart is the award-winning author of five books and a partner in Fusion Communications, a company that collaborates with leading U.S. companies on the creation of special publications. Her work has appeared in the New York Times, Washington Post, Chicago Tribune, Wall Street Journal Europe, Salon.com, and elsewhere. Her essays are frequently anthologised; she has served as a juror on a number of national book prize committees; and she has conducted numerous writing workshops. William Sulit, who earned his graduate degree in architecture from Yale University, is an award-winning illustrator and a partner in the award-winning communications firm, Fusion.

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