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Jaron Lanier is a philosopher and computer scientist who has spent his career pushing the transformative power of modern technology to its limits. From coining the term 'Virtual Reality' and creating the world's first immersive avatars to developing cutting-edge medical imaging and surgical techniques, Lanier is one of the premier designers and engineers at work today. Linked with UC Berkeley and Microsoft, he received a Lifetime Achievement Award from the IEEE in 2009. A musician with a collection of over 700 instruments, he has been recognised by Encyclopedia Britannica (but certainly not Wikipedia) as one of history's 300 or sogreatest inventors and named one of the top one hundred public intellectuals in the world by Prospect and Foreign Policy.
Fabulous - I couldn't put it down and shouted out Yes! Yes! on many pages ... This is a landmark book that will have people talking and arguing for years into the future. Lee Smolin Lucid, powerful and persuasive ... Necessary reading for anyone interested in how the Web and the software we use every day are reshaping culture and the marketplace Michiko Kakutani, New York Times There is hardly a page that does not contain some fascinating provocation Guardian Mind-bending, exuberant, brilliant Washington Post A pioneer in the development of virtual reality and a Silicon Valley veteran, Mr. Lanier is a digital-world insider concerned with the effect that online collectivism and the current enshrinement of the wisdom of the crowd is having on artists, intellectual property rights and the larger social and cultural landscape. In taking on such issues, he's written an illuminating book that is as provocative as it is impassioned. -- Michiko Kakutani's Top 10 Books Of The Year 2010 New York Times In the world of technologists, Jaron Lanier is that rare combination: a pioneer and a skeptic. A legendary computer scientist, he did crucial early work in the field of virtual reality (the phrase is his). But he now recoils at the way Web 2.0 and social media sell us short as human beings, both in our relationships and in our sense of who we are. In purposeful, reasoned steps, always informed by a profound understanding of how software really works, he lays out his vision of where it all went wrong and champions the power of the human brain in an age of ever smarter machines. -- Lev Grossman Time Magazine Top 10 Non-Fiction Books of 2010
