This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Edited by:
G. Campbell, N. Guibert Imprint: Palgrave Macmillan Country of Publication: United States Dimensions:
Height: 216mm,
Width: 140mm,
Spine: 20mm
Weight: 490g ISBN:9781403984234 ISBN 10: 1403984239 Pages: 277 Publication Date:15 December 2007 Audience:
Professional and scholarly
,
Undergraduate
Format:Hardback Publisher's Status: Active
Gwyn Richard Campbell is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.