What Stays in Vegas

Although What Stays in Vegas starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit. Capital Times, (Madison (WI) Data may be to the 21st century economy what oil was to the 20th, a hugely valuable asset essential to economic life and often a source of conflict. This entertaining yet deeply informative book is a great guide to what has, or hasn't, happened and to what lies ahead. Lawrence Summers, former Secretary of the Treasury of the United States, & President Emeritus and Charles W. Eliot University Professor of Harvard University [A] very readable account about our disappearing privacy...What Stays in Vegas is both readable and entertaining, and in a similar manner as Michael Lewis's writings, Tanner provides interesting stories about the people and companies that are now so directly involved in our personal lives. Winnipeg Free Press I would recommend the Tanner book with the excellent title of What Stays in Vegas. Inside Higher Ed A compelling read on what companies are doing, how they get our information, what they do with it, and how some business approaches are more respectful of privacy than others Irish Times Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas...Tanner weaves this example into a gripping account of the modern direct-marketing industry... In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone's lives were public knowledge. Kirkus Reviews, *starred* review One of the Washington Post's 50 Notable Nonfiction Books of 2014 [A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action, in that it combines detailed knowledge of his subject matter with an excellent writing style, countless personal interviews and observations of events. Don McNay, Huffington Post What Stays in Vegasis an engrossing, story-packed takedown of the data industry...What Stays in Vegas offers a narrative that transforms Big Data from spreadsheet-dull to a racy read people will pay attention to. Financial Times The book provides an insider's look at the business of assembling, packaging and reselling data, and it uses glittery Las Vegas to show that kind of information at work. Dina Temple-Raston, Washington Post Mr. Tanner's engaging book is realistic. Marc Levinson, Wall Street Journal Although 'What Stays in Vegas' starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit. Kim Ukura, Madison (WI) Capital Times