The Fundamentals of Content Analytics: A Practical Guide for Marketing and Communications Professionals...

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Russ Bahorsky

The Fundamentals of Content Analytics

Name: The Fundamentals of Content Analytics
Price: 107.34 AUD
Availability: OutOfStock
ISBN: 9798868826009

A Practical Guide for Marketing and Communications Professionals

Russ Bahorsky

$133.95 $107.34

Paperback

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English

APress
19 May 2026

E-commerce: business aspects; Business mathematics & systems; Sales & marketing; Web programming

From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than ever—often with limited visibility into what’s working and why. This book bridges the gap for professionals who need practical, strategic analytics skills but lack technical backgrounds.

Featuring a clear, accessible, and actionable approach, author Russ Bahorsky brings a research-informed perspective to using content data to drive better decisions in today’s digital-first organizations. The book introduces foundational concepts in content measurement, to help you formulate better research questions, and how to collaborate with data experts. With real-world case studies and accessible frameworks, it demystifies analytics without oversimplifying it.

Web Content Analytics is not a book about becoming a data scientist—it’s a book about asking better questions, building smarter processes, and creating content that connects.

What You Will Learn

Align content analytics with business and mission goals. Ask effective research questions that guide data strategy. Gain practical methods for collecting, organizing, and analyzing content data and using it to make better business decisions. Collaborate effectively with data experts and communicate insights clearly. Apply ethical data practices and prepare for emerging trends in content analytics.

Who This Book is For

Marketing and communications professionals, content strategists and editorial managers, brand and campaign leads, nonprofit and higher education communicators, graduate students in marketing or communication

By: Russ Bahorsky
Imprint: APress
Country of Publication: United States
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9798868826009
Pages: 423
Publication Date: 19 May 2026
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter 1: Aligning Content Analytics with Business Goals.- Chapter 2: Formulating Research Questions.- Chapter 3: Mapping Content Journeys.- Chapter 4: Collecting and Preparing Content Data.- Chapter 5: Analyzing Content Performance.- Chapter 6: Qualitative Analytics.- Chapter 7: Predicting Future Performance.- Chapter 8: Content Testing and Experiments.- Chapter 9: Reporting and Communicating Insights.- Chapter 10: Building and Sustaining a Content Analytics Program.- Chapter 11: Ethics, Privacy, and Responsible Data Use.- Chapter 12: The Future of Content Analytics.

As a professional immersed in content strategy and audience engagement, Russ Bahorsky brings both practical experience and a research-informed perspective. With an MBA in marketing from Johns Hopkins University and credentials in UX from Nielsen Norman, Russ has led content teams at National Geographic, APA, and the University of Virginia. He help organizations connect storytelling to outcomes using measurable strategies, and this book is built from that real-world insight.