We First

How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring, John Lee, Tantor Audio US

$49.95

CD-Audio

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English

Bolinda
28 September 2011

Humanities; Sales & marketing; Ethical & social aspects of computing

Summary
Details

Simon Mainwaring is a social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola.

Here he offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from major companies as well as a bold plan for how corporations need to rethink their strategies.

By: Simon Mainwaring
Producer: Tantor Audio US
Read by: John Lee
Imprint: Bolinda
Country of Publication: Australia
Edition: Unabridged
ISBN: 9781743104323
ISBN 10: 1743104324
Publication Date: 28 September 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: CD-Audio
Publisher's Status: Active