Visual Arts Management

Jeffrey Taylor, Jeffrey Taylor (State University of New York, USA), Jeffrey Taylor (State University of New York, USA) , Jeffrey Taylor (State University of New York, USA)

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English

Routledge
28 November 2017

The Arts: General & Reference; Management & management techniques

Series: Discovering the Creative Industries

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.

Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.

This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.

By: Jeffrey Taylor, Jeffrey Taylor (State University of New York, USA), Jeffrey Taylor (State University of New York, USA), Jeffrey Taylor (State University of New York, USA), Jeffrey Taylor (State University of New York, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 426g
ISBN: 9781138684706
ISBN 10: 1138684708
Series: Discovering the Creative Industries
Pages: 189
Publication Date: 28 November 2017
Audience: College/higher education , Further / Higher Education
Replaced By: 9780367534516
Format: Hardback
Publisher's Status: Active

Introduction: The Art Market: Origins and Structure 1. Primary Art Market [Case Study: Ambrose Vollard] 2. Secondary Art Market [Case Study: Joseph Duveen and Bernard Berenson] 3. Auction Houses [Case Study: Sotheby’s and Christie’s] 4. Public Collections and Museums [Case Study: The Museum of Jurassic Technology] 5. Business Models [Case Study: The Impressionist Exhibitions, 1874—1886] 6. Antiques [Case Study: Brown Furniture] 7. Art Fairs [Case Study: Ernst Beyeler] 8. Curatorship [Case Study: Vienna Secession 1902 Beethoven exhibition] 9. Venue Management [Case Study: Art of this Century] 10. Marketing [Case Study: Mana Contemporary] 11. Art Criticism [Case Study: Clement Greenburg] 12. Cultural Heritage Compliance [Case Study: Giacomo Medici] 13. Taxation [Case Study: Dennis Kozlowski] 14. Customs [Case Study: Free Ports] 15. Insurance [Case Study: Title Insurance] 16. Transportation [Case Study] 17. Appraising [Case Study: Robert Rauschenberg’s Canyon] 18. Conservation [Case Study: Ecce Homo by Elías Garcías Martínez] 19. Connoisseurship [Case Study: Wolfgang Beltracchi]

Jeffrey Taylor is the Grosland Director of the Master in Gallery Management at Western State Colorado University, USA. Previously, he was the Leon Levy Fellow at the Center for the History of Collecting at the Frick Collection, USA and taught at Purchase Collage State University of New York, USA, and the International Business School in Budapest, Hungary.

Reviews for Visual Arts Management

'M.A. programs in 'Business of Art' are coming to seem increasingly important. Yet there is hardly a suitable textbook to hand out to students. Dr Taylor's volume brilliantly fills the gap by introducing a broad range of relevant topics from a practical, theoretical, and historical perspective.' - Christian Huemer, Head Research Center, OEsterreichische Galerie Belvedere, Austria