Clive Howard started his career as a developer working for digital agencies where he developed an understanding of the importance of design and usability to the success of technology projects. As an industry analyst he has written extensively on UX and has appeared at leading industry events. Jeremy Baines has a background in graphic design but developed a deep understanding of software through founding his own technology startup. Working with successful web startups he built a reputation for leading-edge design and is an evangelist for UX, appearing in publications and industry events.