Untapping Innovation

Suzanne, Sally, and Deirdre are founding partners of Untapped Innovation, a global consulting and training agency helping R&D teams at companies like PepsiCo, P&G, Unilever, and Reckitt develop breakthrough products and tell product stories. The trio met at Procter & Gamble, where they built deep expertise in user psychology, product insight, and commercial strategy. Their diverse backgrounds—Suzanne's scientific PhD, Sally's consumer insight skills, and Deirdre’s experience in manufacturing and marketing—helped them bridge R&D and business functions. At P&G, Suzanne and Deirdre created the “Technical Product Story” framework, now used globally as a springboard for product communication. Since 2012 at Untapped Innovation, they continue to optimize tools for breakthrough innovation. They are also co-founders of STEM Untapped, a non-profit connecting underrepresented students with STEM mentors. Regular speakers and award winners, they’ve been featured in The Independent, Investing.com, and Business Insider. Sally Kemkers is a seasoned R&D and product innovation leader with a rare ability to uncover deep user needs and translate them into commercially successful products. She co-founded Untapped Innovation in 2012 after a 17-year career at P&G, where she held senior R&D and Insight roles across the UK, Germany, Japan, and Dubai. Sally is also an active angel investor and supports the next generation of innovators through non-profit collaborations. Suzanne Allers combines deep scientific expertise with a rare talent for creating compelling product stories that drive business success. With a PhD in Chemistry and a Natural Sciences degree from Cambridge, she spent 15 years at P&G and created the pioneering ‘Technical Product Story’ methodology. As co-founder of Untapped Innovation, she helps R&D teams connect science, technology, and emerging human needs. Suzanne is also a committed STEM advocate. Deirdre Walters brings a uniquely cross-functional R&D perspective to product development. With over 15 years at P&G across R&D, Marketing, and Manufacturing, she understands how to turn technical potential into tangible market-ready success. A Chemistry graduate with a CIM Marketing Diploma, she co-founded Untapped Innovation. She also co-created the influential ‘Technical Product Story’ framework and champions inclusive innovation as a STEM charity co-founder and angel investor.