Understanding the Consumer

A Psychological Approach

David A. Statt

$124.95

Paperback

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English

Palgrave Macmillan
05 March 1997

Social, group or collective psychology; Economic forecasting; Market research

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

By: David A. Statt
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 155mm, Spine: 17mm
Weight: 539g
ISBN: 9780333660638
ISBN 10: 0333660633
Pages: 352
Publication Date: 05 March 1997
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.