Understanding Physician-Pharmaceutical Industry Interactions

A Concise Guide

Shaili Jain

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English

Cambridge University Press
12 June 2007

Pharmaceutical industries; Medicine; Medicine: general issues

Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad.

Despite this, recent research suggests that physicians and physicians-in-training remain uninformed of the core issues and are ill-prepared to understand pharmaceutical industry promotion.

Furthermore, few medical curricula address this issue, despite warnings of the imperative need to address this gap in the education of tomorrow's physicians. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and allows the reader to be a more savvy interpreter of industry promotion, have a heightened awareness of the public and medical legal consequences of some physician-pharmaceutical industry interactions, and be better equipped to handle real-life encounters with industry.

By: Shaili Jain
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 224g
ISBN: 9780521688666
ISBN 10: 0521688663
Pages: 160
Publication Date: 12 June 2007
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Gifts from the pharmaceutical industry to physicians: do they influence prescribing?; 2. Ethical considerations of receiving gifts from the pharmaceutical industry; 3. One on one: an analysis of the physician-pharmaceutical company representative detailing interaction; 4. Medical academia and the pharmaceutical industry; 5. Teaching physicians-in-training about pharmaceutical industry promotion; 6. Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion; 7. Professional policies on physician-pharmaceutical industry interactions; 8. Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry; 9. To sample or not to sample? The use of pharmaceutical industry-supplied medications in medical practice; 10. Physician-pharmaceutical industry interactions, the law, and the media; 11. Direct to consumer advertising; 12. Pharmaceutical industry interactions with health care professionals: a global perspective; 13. Internet resources for teaching about PPII and independent sources of information about prescription medicines.

Shaili Jain, MD, attended Liverpool Medical School in England and completed her postgraduate training in the United States. She currently works as a General Adult Psychiatrist with Aurora Behavioral Health Services and is also Clinical Assistant Professor of Psychiatry at the Medical College of Wisconsin in Milwaukee.

Reviews for Understanding Physician-Pharmaceutical Industry Interactions: A Concise Guide

This is an excellent introduction to an area that deserves considerable thought by healthcare providers of all stripes. The book is especially relevant for practitioners because it confronts ethical dilemmas as physicians would experience them in the real world of medical practice -- an approach that renders the subject more complicated and more interesting, and the book more useful. The author does not gloss over the complexities of the subject, but rather captures them succinctly, distills them, and leaves ultimate judgments to the readers. Doody's Book Review