Truth in Marketing

A theory of claim-evidence relations

Thomas Anker

$120

Hardback

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English

Routledge
01 April 2016

Business ethics; Sales & marketing

Series: Routledge Focus on Business and Management

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…

Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails.

This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

By: Thomas Anker
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 272g
ISBN: 9781138849198
ISBN 10: 1138849197
Series: Routledge Focus on Business and Management
Pages: 130
Publication Date: 01 April 2016
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Thomas Boysen Anker is lecturer at the University of Glasgow and holds a PhD in applied philosophy from the University of Copenhagen. His main research interest is business ethics. He is associate editor of European Management Journal and has published widely in international academic journals.

Reviews for Truth in Marketing: A theory of claim-evidence relations

'Although highly philosophical in nature, this scholarly text is essential reading for senior marketing practitioners, researchers and students. I thought I knew what truth was until I read this book, and while your head will hurt when you read it, it will be good for the world of marketing if you do. In this case the journey through abstract philosophy has concrete implications for the way marketers design their practices. Highly recommended reading (and re-reading).' - Linda Brennan, Professor in the School of Media and Communication, RMIT University, Australia