Tourism Innovation

This intelligently written book elaborates the technological, sustainability and creativity aspects of tourism innovations. It successfully balances the theoretical discussions with relevant practical examples from rural, coastal and heritage tourism, golf courses, historic gardens, sporting events and others. Alongside the enlightening empirical studies, the book incorporates thought-provoking conceptual chapters that deal with broader philosophical issues of tourism innovations. The variety of topics and accessible language make the book suitable for both researchers and practitioners. - Stanislav Ivanov, Professor and Vice Rector (Research), Varna University of Management, Bulgaria From fuelling innovation in tourism to future trends impacting the sector, this publication provides a rich vein of interesting exemplars and unique approaches to the study of the discipline. It is a very useful guide to unpacking the impact and opportunity of technology, sustainability and creativity based on recent cases in Tourism. - John Bustard, Lecturer in Digital Transformation, Ulster University, Northern Ireland Tourism Innovation: Technology, Sustainability and Creativity brings together eleven commentaries, contributing both individually and collectively to bridge a gap between our understanding of the creative process and its purposeful application (innovation). As the editors Vanessa Ratten, Vitor Braga, Jose Alvarez Garcia and Maria de la Cruz del Rio-Rama highlight, this combined body of work is both preparatory and illuminating for the tourism industry and for tourism studies scholars. It is preparatory for what Ratten et al. describe as the new imperative for profiting from creative ideas; it is illuminating because the influence of the dual aspects of technology and sustainability on innovative practice requires greater understanding. As contribution to analysis and understanding of the interrelation of technology, sustainability and creativity for tourism this a timely collection of work. - Dr Martin Robertson (FHEA), Associate Professor (International Festival and Event Management), The Business School, Edinburgh Napier University, Edinburgh, UK This well-written book is innovative as it links tourism innovation and sustainability by offering many interesting and up-to-date case studies. Sound empirical studies help researchers and students to better understand the mechanisms of innovation. - Mike Peters, University of Innsbruck / Department of Strategic Management, Marketing and Tourism, Austria