Tourism, Hospitality and Digital Transformation

This carefully edited book examines details and effects of digitalisation on the tourism and hospitality industry from a number of perspectives. The authors of the chapters, each in their own way, allow the reader to understand the implications of Tourism 4.0 on business strategy as well as on the industry as a whole. - Professor Michael Ottenbacher, Kansas State University This book, edited by Ratten, Tajeddini and Merkle provides an excellent insight into the digital transformation impacting the tourism and hospitality industries. It helps businesses and individuals understand the disruptive forces in play, the need for innovation, and how to keep ahead of the curve. - Dipra Jha, Director of Global Engagement and Associate Professor of Practice, Hospitality, Restaurant and Tourism Management, University of Nebraska - Lincoln The Fourth Industrial Revolution blurring physics, biology, information and communication technologies into new collective cyber-physical systems brings unraveled challenges to business and society. This book showing how to turn these challenges into strategic opportunities in the context of hospitality and tourism organizations thriving at the forefront on customer value creation is a must have for current and aspiring managers. It adopts an eclectic approach to current issues emerging with innovation and technological advancements, while rooting the theoretical reflection deeply into classical strategic management framework developed by Michael Porter. This book provides a unique forward-looking overview of what it takes to strategize, improve organizational performance and sustain competitive advantage by revolutionizing the business boundaries. Get it now! - Evelina Gillard, Senior Lecturer at Cesar Ritz Colleges, Switzerland and University of Derby, UK Digital technologies have significant impact on the tourism and hospitality industries since they fundamentally change the traditional roles of service providers and guests. For both practice and academia, this book is an excellent navigator since it allows identifying and using the opportunities arising. Students will benefit from the book since it helps them build a broad understanding of the challenges at hand, allowing them to take on a leading role as agents of change in their future positions. - Andreas Deuber, Director Institute for Tourism and Leisure, HTW Chur