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Jeroen van Erp graduated from the Faculty of Industrial Design at the Technical University of Delft, the Netherlands in 1988. In 1992, he was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. He established the interactive media department in 1994, focusing upon developing websites for the world wide web - brand new at that time. Jeroen is currently partner and innovation strategist. He is also the chair of the Dutch Creative Council and a board member of the Design & Emotion Society and What Design Can Do.
Non-linear, funny, informative, intuitive. This book gives you an inspiration boost. - Demetrios Fakinos, Director European Design Awards Eye-opening design rules explained with wit and expertise. - Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read! - Richard van der Laken, Director What Design Can Do / De Designpolitie Light and complex at the same time, and therefore extremely inspiring. - Lowie Vermeersch, Director Granstudio, Turin
