Clive Rich is a media lawyer, international deal-maker and trouble-shooter. He has played a crucial role in negotiating and brokering more than GBP10 billion worth of global deals for a broad spectrum of clients, including Sony, Apple, the BBC and Simon Cowell.
Informative and fascinating, the book offers practical advice on how to boost your bargaining power so you hear that little magic word. It's an eye-opening read. -- Ann Pickford * Belfast News * Goes through the mechanics of bidding and bluffing in exhaustive detail without ever being less than enthralling * People Management *