The Yes Book

The Art of Better Negotiation

Clive Rich

$39.99

Paperback

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English

Virgin Books
18 March 2013

Economics & Business; Business negotiation

Discover the secrets of successful negotiation with the best deal-maker in the business

Negotiation is fundamental to our lives; whether it's getting your kids to eat their greens, making your case for a pay rise, or trying to secure a multi-million pound deal for your company.

However, negotiation has changed. It's no longer about confrontation where there are winners and losers. Collaboration is now the name of the game. YouGov research commissioned for this book shows UK PLC is losing e9 million per hour from poor negotiating - e17 billion per year. Can you afford to be without a modern framework for deal-making?

In The Yes Book, Clive Rich provides a method for generating success based on years of experience working for or with major organisations and super brands including Sony, Yahoo, Apple, the BBC, Tesco, and Simon Cowell's Syco, during a negotiating career in which he has brokered more than e10 billion worth of deals.

By breaking negotiation into its three key elements of Attitude, Behaviour and Process, he helps you learn how to shape, create and close deals. You will discover what your negotiating style is, and how you can apply it to influence others and give yourself the edge.

This is the ultimate guide to using the power of negotiation to get more of what you want, in both business and life outside the office.

By: Clive Rich
Imprint: Virgin Books
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 26mm
Weight: 346g
ISBN: 9780753541098
ISBN 10: 0753541092
Pages: 352
Publication Date: 18 March 2013
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Clive Rich is a media lawyer, international deal-maker and trouble-shooter. He has played a crucial role in negotiating and brokering more than GBP10 billion worth of global deals for a broad spectrum of clients, including Sony, Apple, the BBC and Simon Cowell.

Reviews for The Yes Book: The Art of Better Negotiation

Informative and fascinating, the book offers practical advice on how to boost your bargaining power so you hear that little magic word. It's an eye-opening read. -- Ann Pickford * Belfast News * Goes through the mechanics of bidding and bluffing in exhaustive detail without ever being less than enthralling * People Management *