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The Undermining of Beliefs in the Autonomy and Rationality of Consumers by John O'Shaughnessy at Abbey's Bookshop,
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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John O'Shaughnessy Nicholas O'Shaughnessy (Queen Mary, University of London, UK)

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

John O'Shaughnessy,  Nicholas O'Shaughnessy (Queen Mary, University of London, UK)

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English
Routledge
17 January 2019
Market research
Series: Routledge Interpretive Marketing Research
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.

While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.
By:   , , ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   453g
ISBN:   9781138986411
ISBN 10:   1138986410
Series:   Routledge Interpretive Marketing Research
Pages:   146
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Further / Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2.The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3.The Claims made by Postmodernists 4. Central Philosophical Assertions of Postmodernism

John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Reviews for The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry - namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research. Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)


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