The Fashion Business Manual is everything you need to start building your fashion brand.
It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
By:
Fashionary
Imprint: Fashionary International Limited
Country of Publication: Hong Kong
Dimensions:
Height: 235mm,
Width: 157mm,
Weight: 780g
ISBN: 9789887710974
ISBN 10: 9887710970
Pages: 216
Publication Date: 31 October 2018
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Chapter 1 - Branding From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding. Chapter 2 - Product Development From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments. Chapter 3 - Wholesaling From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling. Chapter 4 - Marketing From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing. Chapter 5 - Retailing From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions. Chapter 6 - Starting your brand From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company. Chapter 7 - Form section From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.
Founded in 2008, Fashionary's core ethos is to foster the creative space necessary for designers of all abilities to flourish