The Semiotics of Che Guevara

Affective Gateways

Maria-Carolina Cambre (University of Western Ontario, Canada)

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English

Bloomsbury Academic
21 April 2016

Semiotics & semiology; Eclectic & esoteric religions & belief systems

Series: Bloomsbury Advances in Semiotics

"Alberto Korda's famous photograph of Che Guevara titled the ""Guerrillero Heroico"" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures."

By: Maria-Carolina Cambre (University of Western Ontario Canada)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 13mm
Weight: 407g
ISBN: 9781474289818
ISBN 10: 1474289819
Series: Bloomsbury Advances in Semiotics
Pages: 240
Publication Date: 21 April 2016
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Maria-Carolina Cambre is an assistant professor LTA in the Sociology Department at King's University College at the University of Western Ontario, Canada.

Reviews for The Semiotics of Che Guevara: Affective Gateways

Maria Cambre's book revises semiotics. From the pierced and wounded Sign emerges the heroic, resurrected and repaired. This book's radical semiotic gaze replaces older approaches to sign reading in order to revolutionize seeing itself. -- Chela Sandoval, Associate Professor in the Department of Chicana and Chicano Studies, University of California, Santa Barbara, USA