The Routledge Handbook of Festivals

Judith Mair

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Hardback

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English

Routledge
22 August 2018

Pageants, parades, festivals; Tourism industry; Hospitality industry; Sporting events, tours & organisations; Travel tips & advice: general

In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented.

This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.

Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.

Edited by: Judith Mair
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 920g
ISBN: 9781138735811
ISBN 10: 1138735817
Pages: 450
Publication Date: 22 August 2018
Audience: General/trade , College/higher education , ELT Advanced , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia.

Reviews for The Routledge Handbook of Festivals

‘The Routledge Handbook of Festivals is an excellent resource for festival academics and students. It is most timely in that it confirms the maturity of research in festivals by offering a comprehensive range of perspectives. The editor and authors are the leading researchers in this field and to have their expertise collated in this one handbook provides a significant contribution to the area. I fully recommend this collection of insightful work to you.’ Margaret Deery, University of Surrey, UK ‘This is a welcomed addition to the literature on a topic of universal interest and rising importance. The international group of contributors provides expertise and insights from their many research, practical and teaching backgrounds. Diverse disciplinary and applied perspectives are covered, including those of the theorist, the teacher, festival producers and attendees, policy-makers and strategists, cultural groups, cities and destinations. Concluding with future perspectives, this Handbook will occupy an essential place in many institutional and personal libraries.’ Donald Getz, University of Calgary, Canada