The Retailing Reader

John Dawson, Anne Findlay, Leigh Sparks

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English

Routledge
07 April 2008

Business studies: general

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.

Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:

consumers and shoppers

retail branding and marketing

merchandising and buying;

strategy, power and policy

international retailing.

Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.

The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Edited by: John Dawson, Anne Findlay, Leigh Sparks
Imprint: Routledge
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 246mm, Width: 174mm, Spine: 24mm
Weight: 861g
ISBN: 9780415356398
ISBN 10: 0415356393
Pages: 480
Publication Date: 07 April 2008
Audience: College/higher education , A / AS level
Format: Paperback
Publisher's Status: Active

Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

University of Stirling, UK