The Psychology of Fashion

Carolyn Mair

$252

Hardback

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English

Routledge
15 March 2018

Psychological theory & schools of thought; Social, group or collective psychology; Economics; Sales & marketing; Retail sector

Series: The Psychology of Everything

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.

With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

By: Carolyn Mair
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
Weight: 440g
ISBN: 9781138658660
ISBN 10: 1138658669
Series: The Psychology of Everything
Pages: 140
Publication Date: 15 March 2018
Audience: General/trade , College/higher education , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Active

Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.