Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include:
selecting service-oriented employees based on person-organization fit
measuring the effectiveness of advertising on the Internet
examining factors that affect food expenditures of U.S. tourists when they are away from home
explaining the competitive structure of Japanese travelers’overseas destination plans
determining the motivational needs of managers in the on-site foodservice segment
providing adequate education on HIV and AIDS in the workplace for hospitality managers
identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.
By:
Kaye Sung Chon
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 453g
ISBN: 9781138989702
ISBN 10: 1138989703
Pages: 202
Publication Date: 13 May 2016
Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Contents About the Editor Contributors Preface Part I: Conceptual Approaches Chapter 1. Selecting Service-OrientedEmployees Based on Person-Organization Fit Introduction Review of the Literature Conclusion Chapter 2. Developing a Benchmarking Model for Tourist Destinations Introduction Benchmarking: Definition and Practices Benchmarking and the Tourism Industry Benchmarking and Customer Satisfaction Toward Destination Benchmarking A Destination Benchmarking Model What to Benchmark Whom to Benchmark How to Benchmark Conclusion Chapter 3. A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketplace Introduction The Web and the Lodging Industry The Web As an Intermediary Between the Customer and the Hotel A Conceptual Framework Conclusions and Suggestions for Future Study Part II: Secondary Data Approaches Chapter 4. Factors Affecting Expenditures on Food Away from Home in US Households Introduction Methods Results Conclusions Chapter 5. Senior-Sensitive Segments: Looking at Travel Behavior Introduction Methodology Results Conclusion and Implications Chapter 6. The Competitive Structure of Japanese Overseas Travelers’ Destinations Introduction Purpose Methods and Analysis Conclusion Chapter 7. Identification of Variables Influencing Food and Beverage Employee Turnover Introduction Literature Review Data Methodology Results Discussion Conclusion and Areas for Future Research Part III: Primary Data Approaches Chapter 8. Motivating Needs of Managers in the On-Site Food Service Segment Introduction Background Murray’s Model Study of Food Service Managers’ Motivating Needs Methodology Discussion of Findings Conclusion Chapter 9. HIV and AIDS in the Workplace: Do Future Hospitality Managers Have Adequate Education? Background Methodology Results Implications Chapter 10. Analysis of Papers Published in the Hospitality Research Journal: Focus and Trends of Subjects, Research Designs, and Statistical Techniques Introduction Methodology Results Conclusions and Implications Index Reference Notes Included
