LATEST DISCOUNTS & SALES: PROMOTIONS

Close Notification

Your cart does not contain any items

The Power of Bad

And How to Overcome It

John Tierney Roy F. Baumeister

$22.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Penguin
13 April 2021
The international bestselling authors of Willpower show us how to beat the disproportionate influence of negative events on our lives

Why does a bad impression last longer than a good one?

Why does losing money affect us more than gaining it? What makes phobias so hard to shake?

The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and even using its power for positive results. Properly understood, bad can end up being a force for good.

By:   ,
Imprint:   Penguin
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm,  Spine: 19mm
Weight:   247g
ISBN:   9780141975801
ISBN 10:   0141975806
Pages:   336
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

John Tierney (Author) John Tierney is the author of Willpower and writes the 'Findings' science column for the New York Times. His writing has won awards from the American Association for the Advancement of Science and the American Institute of Physics. Roy F. Baumeister (Author) Roy F. Baumeister is the author of Willpower and a social psychologist who explores how we think about the self, and why we feel and act the way we do. He is especially known for his work on the subjects of willpower, self-control, and self-esteem, and how they relate to human morality and success.

Reviews for The Power of Bad: And How to Overcome It

Illuminating * Times * Tierney and Baumeister argue their case forcefully and well, and supply vast quantities of evidence in its favour * Daily Mail *


See Also