The Origins of Behavioural Public Policy

'An accessible, up-to-date, and concise introduction to the history, intellectual background and current state of behavioural public policy. An ideal entry point to the field for academics, policy makers and the informed general reader.' Nick Chater, University of Warwick 'Taking off from the theoretical bases of behavioural economics, Adam Oliver illustrates its application to public policy with fascinating examples, largely regarding health care. The Origins of Behavioural Public Policy is for everyone:  from novices in the field to experts who previously thought they knew everything about it.' George Akerlof, Winner of the 2001 Nobel Prize for Economic Sciences 'Adam Oliver's The Origins of Behavioural Public Policy is an impressive and rigorous introduction to an increasingly influential approach to policy design. The book is ideally suited to informed readers who wish to gain a more scholarly understanding of BPP, beyond the level of popular science. It will prove especially valuable to both undergraduate and graduate students aiming to gain knowledge of the central theoretical and empirical building blocks of BPP. It will also be of benefit to policymakers who are interested in a concise but detailed overview of the emergence of the approach, as well as an insightful resource on the potential future development of BPP as a productive form of policy intervention.' Ross James Gildea, Journal of Politics and Life Sciences