The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments...

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Jinlin Zhao Lianping Ren

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations

New Growth, Trends, and Developments

Jinlin Zhao, Lianping Ren, Xiangping Li

$276

Hardback

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English

Apple Academic Press Inc.
16 July 2021

Hospitality industry

Series: Advances in Hospitality and Tourism

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia.

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as:

Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more

While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

Edited by: Jinlin Zhao, Lianping Ren, Xiangping Li
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 234mm, Width: 156mm,
Weight: 752g
ISBN: 9781771889421
ISBN 10: 177188942X
Series: Advances in Hospitality and Tourism
Pages: 298
Publication Date: 16 July 2021
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Jinlin Zhao, PhD, is a Professor, Director of Graduate Program and Director of Asia and Pacific Development, Chaplin School of Hospitality and Tourism Management, Florida International University, Miami, Florida, USA. Lianping (Eve) Ren, D.HTM, is an Assistant Professor and the Academic Coordinator for the Tourism Retail and Marketing Management Program (which also oversees business management subjects) at the Macao Institute for Tourism Studies. Xiangping Li, PhD, is an Assistant Professor at the Macao Institute for Tourism Studies.