Tim Jordan is Professor of Digital Cultures at the University of Sussex
'A lively excursion across the varied terrains of the digital economy , in which the author argues that it's not platform technologies that drive our digital searching, working, socialising and gaming, but our deep embeddedness in shared social practices, habits and collective communities.' Mark Banks, University of Leicester 'Writing in a personal and lively style, Tim Jordan intelligently explores the digital economic practices that constitute search, social media, online gaming and more. Tracing the perspectives, tactics and activities of users, advertisers and platforms, he separates the hype from the reality.' Thomas Poell, University of Amsterdam