The Culture Map

Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become cultural bridge builders to the benefit of their teams and organizations. -Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read! -Fons Trompenaars, Author of Riding the Waves of Culture Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it. -Des Dearlove and Stuart Crainer, Founders of the Thinkers50