The Culturally Customized Web Site

Nitish Singh, Arun Pereira

$284

Hardback

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English

Routledge
01 February 2016

Web graphics & design

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

By: Nitish Singh, Arun Pereira
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 385g
ISBN: 9781138136151
ISBN 10: 1138136158
Pages: 176
Publication Date: 01 February 2016
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

Nitish Singh, Arun Perepson

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The Culturally Customized Web Site

Nitish Singh, Arun Pereira

$284

Hardback

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