This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone who's ever played with LEGO bricks. -Chris Anderson, editor-in-chief, Wired As much a geek treat of the finest kind as it is a fascinating piece of subcultural anthropology. An essential staple for your favorite nerd's coffee table. -Maria Popova, The Atlantic When, in their exhaustive and rapturous survey of the multicolored building blocks, The Cult of LEGO, [Baichtal and Meno] present the original patent application drawing for what was then, in 1958, called a toy plastic brick , the effect is that of viewing the tablets that held the Ten Commandments, or perhaps the Sistine Chapel artwork. The receptive reader is in the presence of the divine genesis. -Paul Di Filippo, Salon.com If we're talking about inspiring the next generation of engineers, flipping through this book would be one way to do it. -MSNBC.com ...A beautiful, coffee-table tome rich with examples of LEGO's appeal and limitless versatility. -TODAY.com I defy you to read and admire this book and not want to doodle with some bricks by the time you're done. -Gareth Branwyn, online editor-in-chief, MAKE Magazine A crazy fun read, from cover to cover, this book deserves a special spot on the bookshelf of any self-respecting nerd. -Jake McKee, former global community manager, the LEGO Group An excellent book and a must have for any LEGO enthusiast out there. The pictures are awesome! -Ulrik Pilegaard, author of Forbidden LEGO We're all members of the Cult of LEGO-the only membership requirement is clicking two pieces of plastic together and wanting to click more. Now we have a book that justifies our obsession. -James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com Surprisingly inspiring . . . plenty of inspiration for anyone who has ever played with, and loved, Legos. -Juliet Izon, Wall Street Journal
Cult of Lego Trailer from John Baichtal on Vimeo.