"This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the ""new world,"" publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole."
By:
Mary Alice Shaver
Edited by:
Albert N. Greco
Imprint: Routledge
Country of Publication: United States
Volume: Vol 16 No 2
Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 3mm
Weight: 130g
ISBN: 9780805896008
ISBN 10: 0805896007
Pages: 74
Publication Date: 01 March 2000
Audience:
College/higher education
,
Professional and scholarly
,
Professional & Vocational
,
A / AS level
,
Further / Higher Education
Format: Paperback
Publisher's Status: Active
Volume 16, Number 2, 2003. Contents: D. Shaver, M.A. Shaver, Books and Digital Technology: A New Industry Model. S. Maxwell, The Effects of Differential Textbook Pricing: Online Versus In Store. L.J. Miller, The Rise and Not-Quite-Fall of the American Book Wholesaler. R. van der Wurff, Structure, Conduct, and Performance of the Agricultural Trade Journal Market in The Netherlands. Call for Papers.
Dan Shaver and Mary Alice Shaver
