The Business of Wine

Name: The Business of Wine
Price: 130 AUD
Availability: OutOfStock
ISBN: 9780313354007

An Encyclopedia

Geralyn G. Brostrom, Jack Brostrom

$130

Hardback

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English

Greenwood Press
30 December 2008

Food manufacturing & related industries; Wines

Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry.

Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.

By: Geralyn G. Brostrom, Jack Brostrom
Imprint: Greenwood Press
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm, Spine: 25mm
Weight: 822g
ISBN: 9780313354007
ISBN 10: 0313354006
Pages: 328
Publication Date: 30 December 2008
Recommended Age: From 7 to 17 years
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

GERALYN BROSTROM is the vice president of education for Winebow, an importer and distributor of fine wines. Her specialization is in wine education. She has served as executive director and director of education for the Society of Wine Educators. JACK BROSTROM is a book editor with a long-time interest in wine. He has worked in wine retail and production.

Reviews for The Business of Wine: An Encyclopedia

Geralyn Brostrom (certified wine educator), Jack Brostrom (book editor, wine retailer and producer), and more than 60 contributors provide an up-to-date status report on today's wine industry in an encyclopedic format. From airlines to Zinfandel, the book covers the industry from viticulture to production and from sales to consumption. Topics alsoinclude history, legal and regulatory issues, wine varieties, wine-growing regions, and the world's wine markets. The book also includes alphabetical and topical lists of entries and a bibliography.' - Reference & Research Book News