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The Art of the Start 2.0

Guy Kawasaki Sean Mangan Brian Elbl

$49.95

CD-Audio

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English
BOLINDA AUDIO
01 June 2016
This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

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Imprint:   BOLINDA AUDIO
Country of Publication:   Australia
Edition:   Unabridged
ISBN:   9781489094957
ISBN 10:   1489094954
Publication Date:  
Audience:   Professional and scholarly ,  General/trade ,  Undergraduate ,  ELT Advanced
Format:   CD-Audio
Publisher's Status:   Active

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