Judith Hornok is the decoder and founder of Hornok & Partner, an internationally recognized innovations company for business success in the Arab Gulf. She has worked as a journalist in Europe and the Middle East, writing about people and business, as well as producing TV documentaries such as The Makers Behind the Stars – The Man Behind Michael Schumacher. She is famous for her lectures in the Library of Congress, IDEO/Stanford University and the European Forum Alpbach, amongst others. She is the creator of the figures of The Emotional Hinderers.
Judith Hornok's long standing study of the people in this region and the decoding of their communication styles has given her a deep understanding of their behaviors. This becomes apparent in reading this book. My experience with Judith is that she is a great communicator and very knowledgeable with respect to business norms. The Arab Business Code is a must read. - David M. Kelley, Founder of the Silicon Valley based global innovation firm IDEO.