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The Arab Business Code

Judith Hornok

$67.99

Hardback

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English
Routledge
03 March 2020
"Finalist in The International Book Awards 2020 in the Business: General category: http://www.internationalbookawards.com/2020awardannouncement.html

The Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in the world. But they are tough markets! International companies must think seriously if they want to do business there – the barriers can be numerous and difficult. But the opportunities are phenomenal and rewarding. The key to success is to plan and take the right steps. This book shows how to do this by decoding, using case studies, and suggesting relevant solutions.

For Judith Hornok, it’s not about dry theories or mind games. Instead this book is based on numerous case studies drawn from the lives of well-known Arab and international business people. The reader can grasp the opportunities and avoid the pitfalls by knowing and understanding the Arab Business Code (ABC): ""learning the A-B-Cs."" This book offers a study with practical measures, a toolkit of easy-to-learn and simple-to-use techniques that pave the way for business success in the Gulf.

Over fifteen years of research is boiled down into a clearly structured, compact book. Judith Hornok presents the insights of her studies by decoding the behavior of Arab business people in the Gulf using innovative techniques and new approaches, which can be easily implemented by the reader. For the first time Judith also presents her creations – the figures of The Seven Emotional Hinderers."

By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   458g
ISBN:   9780367265021
ISBN 10:   0367265028
Pages:   226
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Judith Hornok is the decoder and founder of Hornok & Partner, an internationally recognized innovations company for business success in the Arab Gulf. She has worked as a journalist in Europe and the Middle East, writing about people and business, as well as producing TV documentaries such as The Makers Behind the Stars – The Man Behind Michael Schumacher. She is famous for her lectures in the Library of Congress, IDEO/Stanford University and the European Forum Alpbach, amongst others. She is the creator of the figures of The Emotional Hinderers.

Reviews for The Arab Business Code

Judith Hornok's long standing study of the people in this region and the decoding of their communication styles has given her a deep understanding of their behaviors. This becomes apparent in reading this book. My experience with Judith is that she is a great communicator and very knowledgeable with respect to business norms. The Arab Business Code is a must read. - David M. Kelley, Founder of the Silicon Valley based global innovation firm IDEO.


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