Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan
"""Tailoring Health Messages fills an important void by providing a scholarly how-to resource that will be as valuable to researchers as it is to practitioners. [It] is a groundbreaking contribution and should be read by all who want to communicate more effectively about health."" —Barbara K. Rimer National Cancer Institute, From the Foreword"