Surfing and Sustainability

Gregory Borne

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Hardback

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English

Routledge
09 July 2018

Sport & leisure industries; Sustainability; Surfing, windsurfing, water skiing

Series: Routledge Research in Sport, Culture and Society

Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions.

The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates.

This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

By: Gregory Borne
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 544g
ISBN: 9781138856745
ISBN 10: 1138856746
Series: Routledge Research in Sport, Culture and Society
Pages: 244
Publication Date: 09 July 2018
Audience: College/higher education , Further / Higher Education , A / AS level
Format: Hardback
Publisher's Status: Active

Gregory Borne is Director of the Plymouth Sustainability and Surfing Research Group at Plymouth University, UK.