Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

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Yordanka Chobanova

Strategies of Multinationals in Central and Eastern Europe

Name: Strategies of Multinationals in Central and Eastern Europe
Price: 101.37 AUD
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ISBN: 9780230230552

Innovation Systems and Embeddedness

Yordanka Chobanova

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Hardback

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English

Palgrave Macmillan
15 September 2009

Multinationals; Food manufacturing & related industries

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

By: Yordanka Chobanova
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 23mm
Weight: 490g
ISBN: 9780230230552
ISBN 10: 0230230555
Pages: 269
Publication Date: 15 September 2009
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.