Strategic Repositioning in Times of Corporate Crisis: Green Management and Technology Adoption

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Option Takunda Chiwaridzo Mufaro Dzingirai

Strategic Repositioning in Times of Corporate Crisis

Green Management and Technology Adoption

Option Takunda Chiwaridzo, Mufaro Dzingirai

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Paperback

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English

Business Science Reference
04 February 2025

Management & management techniques; Corporate governance & responsibilities; Sustainability

Strategic repositioning during times of corporate crisis is critical for companies looking to navigate changing markets and secure long-term success. Many businesses and economies are marked by increasing environmental concerns and technological advancements, turning to green management and technology adoption as drivers of resilience and transformation. By integrating sustainable practices and embracing cutting-edge technologies, organizations can mitigate the negative impacts of crises while positioning themselves as leaders in the green economy. This approach allows companies to reduce costs, enhance efficiency, and build a strong, eco-conscious brand that resonates with consumers and investors, ensuring a competitive edge in the evolving marketplace. Strategic Repositioning in Times of Corporate Crisis: Green Management and Technology Adoption explores how organizations can strategically reposition themselves during corporate crises by embracing sustainable practices and adopting technology. It analyzes the integration of green management principles, technology adoption strategies, and crisis management techniques, offering insights into sustainable solutions such as renewable energy, circular economy practices, and stakeholder engagement. This book covers topics such as cloud computing, e-commerce, and supply chains, and is a useful resource for business owners, managers, economists, engineers, scientists, academicians, and researchers.

Edited by: Option Takunda Chiwaridzo, Mufaro Dzingirai
Imprint: Business Science Reference
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369359136
Pages: 536
Publication Date: 04 February 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Option Takunda Chiwaridzo is a dedicated Business Development Officer with eight years of experience and a strong commitment to sustainable development. Currently pursuing a Ph.D. in Business Administration at the University of Science and Technology Beijing in China, he specializes in researching strategies for sustainable marketing, branding, and reputation management, with an expected graduation in June 2024. With four years of experience as a Lecturer at Ezekiel Guti University in Zimbabwe and two years as an Assistant Manager at Dros Centurion in South Africa, Option has honed his skills in academia and business management. He has published eight journal articles, two book chapters and authored two books, “Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future” and “Sustainable Practices for Agriculture and Marketing Convergence,” with several other papers under review. Option is poised to graduate with over ten publications, demonstrating his dedication to research and academic excellence. Mufaro Dzingirai (Ph.D) is a full-time lecturer in the Department of Business Management at Midlands State University. He is also currently a Senior Fellow at the Nexus Think Tank (Zarawi Trust). Notably, he is a Monitoring and Evaluation Specialist (Internship) at Midlands AIDS Services Organization. Interestingly, he received the Best Paper Presentation Award from the University of Johannesburg (UJ) in 2022. In 2013, he received the MSU Book Prize as the best-graduating student. His research interests include Higher Education, Strategy, Management, Finance, Entrepreneurship, and Development. He publishes in high-impact journals accredited by Scopus and also reviewed many scientific papers in databases like Emerald Insight. More interestingly, he has been hired as a research consultant by both private and public organizations. Lastly, he supervises postgraduate students and has linkages with various universities (national and international) as an external examiner or moderator.