Storytelling beyond the Scoreboard: The Art and Craft of Sports Journalism

— —

Nicole Kraft (Ohio State University, USA) Jean-Jacques Taylor (Southern Methodist University, USA)

Storytelling beyond the Scoreboard

Name: Storytelling beyond the Scoreboard
Price: 210 AUD
Availability: OutOfStock
ISBN: 9798216278719

The Art and Craft of Sports Journalism

Nicole Kraft (Ohio State University, USA), Jean-Jacques Taylor (Southern Methodist University, USA)

$210

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Bloomsbury Academic
06 August 2026

Sport & leisure industries; Press & journalism

Welcome to the world of sports writing, where success lies in the trust established between journalists, athletes, coaches, and other personnel who make magic, both on the field and off it.

Acclaimed sports journalists Nicole Kraft and Jean-Jacques Taylor deliver a behind-the-scenes look at the challenges and triumphs of capturing and communicating sporting events. Beyond statistics and scores that dominate headlines, sports journalism is about sharing the stories of the teams, players, coaches, administrators, executives, topics, controversies, and individual events.

Learning the artistry of sports writing, you will learn to showcase the narratives, emotions, and human stories that shape the games. The authors teach essential skills, including: - Asking the right questions and listening carefully to the answers

- Building relationships with players, coaches, and staff - Excelling at storytelling that engages readers - Reaching audiences through social media - Leveraging the power of AI in ethical ways

Discussion questions and actual assignments will help you build relationships and hone your journalism skills from day one, empowering you to uncover stories that excite and engage readers on a profound level.

By: Nicole Kraft (Ohio State University USA), Jean-Jacques Taylor (Southern Methodist University, USA)
Imprint: Bloomsbury Academic
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9798216278719
Pages: 304
Publication Date: 06 August 2026
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Acknowledgments Introduction 1. The Landscape of Sports Journalism Sidebar: Covering Gambling 2. Foundations of Trust: Decency and Credibility in Sports Journalism 3. Outworking Everybody 4. Cultivating Source Relationships Sidebar: How Relationships Drive a Student’s Career in Sports Journalism by Noah Weiskopf 5. Effective Interviewing 6. Reading and Writing Go Hand-in-Hand 7. From Game Story to Story Telling 8. Show Don’t Tell 9. Social Media as a Tool for Relationship Building and Personal Branding Sidebar: Sports Podcasts and Storytelling 10. How Journalists Can Use AI Without Losing Their Voice—or Their Jobs 11. Facing Bias and Finding Belonging 12. How to be Ethical Sidebar: Handling Confrontation Sidebar: Coach or First Name? Why It Matters 13. The Human Side of Sports Journalism 14. Advice from Experts Sidebar: Sports Writing Tenants Index About the Authors

Nicole Kraft is a Professor of Journalism Practice at The Ohio State University, USA. She also directs Ohio State’s Sports and Society Institute. An award-winning writer, she covers sports for the Associated Press and Columbus Dispatch, and sports media for Forbes.com. Kraft is the author of Always Get the Name of the Dog, Writing Fabulous Features and 100 Years in Harness, and co-editor of Teaching Media Ethics. She was named the 2023 Scripps-Howard Journalism Teacher of the Year. Jean-Jacques Taylor is an Adjunct Lecturer of Journalism at Southern Methodist University, USA, and president of JJT Media Group. A veteran Dallas-Fort Worth sports journalist, he co-hosts the JacquesTalk Podcast and contributes to ESPN Radio. Since 1995, Taylor has covered the Dallas Cowboys in various capacities, reporting from 23 Super Bowls, eight Pro Football Hall of Fame inductions, two World Series, two NBA Finals, a Stanley Cup Finals, and the 2010 Vancouver Olympics. He is the author of Coach Prime: Deion Sanders and the Making of Men, Game of My Life Dallas Cowboys, and Dak, Zeke and a New Cowboys’ Era in Big D.

Reviews for Storytelling beyond the Scoreboard: The Art and Craft of Sports Journalism

The game on the field might look the same, but everything else has changed. The sports landscape is constantly evolving—from 24/7 news cycles to fan platforms and podcasts. Authors Nicole Kraft and Jean-Jacques Taylor offer real-life anecdotes and expert voices to guide students through a dizzying array of exciting new careers. -- Jim Schaffer, Professor Emeritus of Journalism, Nebraska Wesleyan University, USA and co-author of <i>Sports Journalism</i>, 3rd Edition Storytelling beyond the Scoreboard should be read by anyone looking to enter the field of sports journalism. Everything one would need to know to be successful as a sportswriter is in this book, and the authors explain it all in clear, easy-to-understand language. -- Kevin Hull, Sports Media Sequence Head and Associate Professor, University of South Carolina, USA