The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't...

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Carmine Gallo Carmine Gallo

The Storyteller's Secret

From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Carmine Gallo, Carmine Gallo

$39.95

CD-Audio

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English

28 November 2016

Humanities; Business & management

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. 'The art of storytelling can be used to drive change', says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilisation has ever known, your story will radically transform your business, your life and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

By: Carmine Gallo
Read by: Carmine Gallo
Country of Publication: Australia
Dimensions: Height: 134mm, Width: 146mm, Spine: 28mm
Weight: 190g
ISBN: 9781509832910
ISBN 10: 1509832912
Publication Date: 28 November 2016
Audience: General/trade , ELT Advanced
Format: CD-Audio
Publisher's Status: Active

Reviews for The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

'Gallo's enthusiastic and encouraging style is infectious.' -- Publishers Weekly 'All of these figures are wonderful storytellers who have educated and motivated us. They simplify their messages, launch movements, and inspire the world.' -- Kirkus Reviews