Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.
This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.
This new edition has been fully revised and updated to include:
New content on business analytics
Case studies demonstrating practical applications
An extensive selection of new self-test questions
Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.
Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.
By:
John Buglear, Adrian Castell, Adrian Castell Imprint: Routledge Country of Publication: United Kingdom Edition: 3rd edition Dimensions:
Height: 246mm,
Width: 189mm,
Weight: 952g ISBN:9781138588219 ISBN 10: 1138588210 Pages: 294 Publication Date:29 May 2019 Audience:
College/higher education
,
Primary
Format:Hardback Publisher's Status: Active
John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University, where John teaches Statistics and Adrian teaches Business Analytics.