Stats Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism

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John Buglear Adrian Castell

Stats Means Business

Statistics and Business Analytics for Business, Hospitality and Tourism

John Buglear, Adrian Castell, Adrian Castell

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English

Routledge
30 May 2019

Tourism industry; Hospitality industry; Sport & leisure industries; Sports & outdoor recreation

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

New content on business analytics

Case studies demonstrating practical applications

An extensive selection of new self-test questions

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.

Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.

By: John Buglear, Adrian Castell, Adrian Castell
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 246mm, Width: 189mm,
Weight: 690g
ISBN: 9781138588226
ISBN 10: 1138588229
Pages: 308
Publication Date: 30 May 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University, where John teaches Statistics and Adrian teaches Business Analytics.