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Sport Industry Research and Analysis

An Informed Approach to Decision Making

Eric Eggink Jacquelyn Cuneen (Bowling Green State University) David Tobar Jacquelyn Cuneen (Bowling Green State University, US)

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Paperback

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English
Routledge
03 March 2020
"Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work.

The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. ""In Practice"" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos.

This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals."

By:   , , , ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Edition:   2nd edition
Dimensions:   Height: 246mm,  Width: 174mm, 
Weight:   520g
ISBN:   9780367275266
ISBN 10:   0367275260
Pages:   262
Publication Date:  
Audience:   Professional and scholarly ,  Professional and scholarly ,  Undergraduate ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

David A. Tobar is Associate Professor and Program Coordinator of Sport Management at Bowling Green State University, USA, where he teaches Research Methods and Sport and Exercise Psychology. He is also the Field Experience Coordinator and supervises sport management internship students. His research interests focus on personality, well-being, and behavior in sport and exercise. Jacquelyn Cuneen is Professor Emerita of Sport Management at Bowling Green State University, USA, where she taught sport and event promotion and supervised sport management field experience students. Her research foci are sport-related advertising and professional preparation of sport managers. She served in various elected and appointed offices for NASSM, the Sport Marketing Association, and the Ohio Association for HPERD.

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